Today will be talking about how to get started using autoresponder’s for your business.
If you know anything about internet marketing, then you know that using an auto-responder is a key element of the business. With the proper setup, it will allow you to build a relationship with your customers… especially if they don’t do business with you right away.
Autoresponders also have more than one use. They can be used as a contact manager. They can be used for scheduling and managing email blasts. Plus, they can help build and store multiple lists and email sequences while taking away all the tedious busy work of doing it manually.
Autoresponder’s are to emails as answering machines are to phones. They can serve as receptionist, marketer and sometimes pacifier for potential and active clients who all want a piece of your time. Of course, in today’s busy world, you can’t just keep answering emails the whole day, so autoresponder’s are here to do that for you. Here are several ways on how you can use these ingenious applications:
• Organize your Answers Cohesively
Fixed answers such as terms you offer, available properties, price, FAQ’s and the like is tiresome to send manually especially when it’s the only thing you seem to be doing for the better part of the day. With autoresponder’s, websites now have the luxury of having detailed ready answers to clients’ questions with faster turnaround time than when relying on a personal secretary or virtual assistant. This way, the company is also more consistent with answers to sensitive questions like price, for example.
• Share Knowledge with Employees
Too busy to impart everything to your employees? Well, with autoresponder’s, you can set up course modules with not only clients but with those in your internal office. This way, you can still enhance their performance even when you’re too busy doing your own functions in the office. A sequential autoresponder will help you pre-set your messages in such a way that they can be properly digested by the employees let’s say per week or per month.
• Market to Clients
With the advent of autoresponder’s, clients can now easily subscribe to a monthly or weekly newsletter by your company. This way, they are kept well-informed about the new properties that you have or will be coming available son. Whether you’re a big or small operation, marketing through autoresponder’s is an affordable and effective way to keep clients in the loop of things. Even bloggers can benefit from using autoresponder’s as a marketing tool as it’s a great alternative to regular RSS feed. It’s also a way to increase traffic going to your main website.
• Relax Properly
How many times have you gone on vacation while still worrying half the time about the things you have to finish, the clients you have to call and the backlog of messages you will have to answer? Well, with a properly configured autoresponder, clients who’ve emailed you will immediately be replied with a reasonable pre-written message explaining your circumstances and further stating that you’ll get back to them as soon as you can. This way, you’ve touched based with them even when you’re enjoying your break.
Over the summer I took my family to Europe for a 3-1/2 week vacation. Because of the autoresponder messages I set up before I left, I only opened my computer a handful of times while I was there and I could still sleep at night knowing things were handled. Believe me, as an Internet Marketer it killed me for the 1st week or so but after a while, being disconnected for a month was the most therapeutic thing I could’ve done.
Don’t forget to look for your next lesson soon. We will be talking about how you can use an autoresponder to help reduce your workload and increase your profits.