You can be a small fish in a big pond really fast in real estate. It doesn’t matter what city you live. There are successful agents and brokers and then those that are trying to be successful. The shift in offline methods for marketing houses to online has been a painfully slow one. Seasoned agents that have a go-to list of buyers likely use phone and email to make connections. Someone that has no one else to rely on to build a list of qualified leads can turn to social media websites for help. This growing trend to market houses is turning average sellers into real estate superstars virtually overnight. We have compiled the best social media platforms for real estate for you to use to expand your online brand and reach the buyers that will make you money fast.
Why Social Media is Important
Are there millions of people in your town, neighborhood or city? Social media is one giant network of millions of potential buyers. Average people might build a social media presence to keep in touch with lost friends, associates from work or people that they went to school with. This is still a gold mine for real estate. The reason that someone creates a personal social media profile is not important to you. What is important is that these people buy online. People talk to each other, people get a buzz going, people comment on posts and share links and photos.
If you have a social media presence, how many people do you have on it right now? Each person that you add could expand your real estate opportunities. Just because a person on your social media page is not a buyer, it does not mean a close relative of theirs is not searching for a house right now. There are a lot of possibilities and potential with social media. Getting into the mix as an agent, broker or investor will keep your name in the public eye and good things will happen to you.
Best Social Media Platforms for Real Estate
2. Flipping Pad
7. Active Rain
10. Bigger Pockets
Linking Your Blog or Website with Social Media
Are you sending social signals to search engines? One of the ranking factors for a website nowadays is how much of a social presence is found. Social media is highly regarded as an area online that has the latest news, tips, tricks and conversations that all relate to real estate. Search engines are placing more and more emphasis on the popularity of a social media profile online. By linking your current website or blog with a social media page, you are sending out social signals and boosting your search engine placement. This not only increases your user traffic, but it will in turn increase your profits. Building your entire presence online is not just about getting more buyers. Branding yourself or company online is serious business.
If you don’t have a list of 1,000 buyers yet, take a look at this section and find out how to get a huge list started.