Media companies pioneered a way to get the public’s attention by writing press releases. This practice has slowly moved into the modern day business world. If your website or blog is failing to get high numbers of traffic, learning how to write a press release for real estate could bring you out of the slump. A press release is a great way to get more people to find out about your listings, REO property or real estate company as a whole. One of the best parts about this marketing method is that you can do it all for free or relatively no cost. The frequency of press release distribution that you use is totally up to you. Don’t settle for wishing you had traffic to your website. Learn how to use a press release and the traffic will come to you.
3 Key Elements of a Real Estate Press Release
From the example press release posted right here, you can get an idea of what a properly formatted press release looks like. There are 3 key elements to a press release.
1. Primary Keyword in Title
2. Quality Content and Backlink to Your Website
3. Word Count of 500 Words or More
To write a press release, you have to stop thinking like a real estate agent, investor or REO wholesaler. Your mind needs to be shifted in a new direction. When you think like someone searching to buy a house, you can better understand what words or phrases could be used to find a property online. After you brainstorm a little, you can use Google’s keyword tool to find the best keywords to put into your press release title. It is up to you on where the keywords will be positioned, but keep in mind that the average title in a search engine is only 70 characters long including spaces.
The content of your press release will be what gets someone to visit your website. It is the same trigger that gets someone to buy something on impulse or after they do research. How boring is the average real estate description? Pretty boring. There is more you can write in a press release apart from how great the floor plan is or how many bedrooms the property has. Get out of real estate agent mode when writing a press release. Your property will sell itself with a simple backlink back to your website. You don’t have to preach to the choir. Touch on the benefits that someone could bring to his or her life with a great property to own. Your creativity will kick into overdrive when you think like that.
The length of your press releases should always be around 500 words. Google, Bing and Yahoo search engines love content that is more than 350 words. If you are not the best writer, you can always hire a writer for dirt cheap through content companies like Textbroker. Press releases are so cheap that you should do them often and you will get results.
Free or Paid Press Release Distribution
You don’t have to spend a lot sending out press releases. PRWeb is the “Holy Grail” of press release distribution, but the costs are expensive if you are just starting out. There are many free press release distributors that will send out your press release to get you to rank in search engines for absolutely no cost.
Marketing properties and houses will never be the same when you start using press releases. We are experts at marketing houses and we have more excellent information available in our free webinar training located right here. We will help you increase your sales today.