There is a clear difference between some real estate pros and the rest of the do-it-yourself crowd. The golden days of real estate marketing offline are over and placing an advertisement in the local newspaper gives you nothing in return. The Internet is here and it is here in a big way for real estate. Buyers and sellers are everywhere and he or she that can attract them will prosper. There are some real estate Internet marketing strategies that you need to know in order to reach the level of success that you want to reach with your real estate business. You cannot hesitate any longer in 2012.
Real Estate Internet Marketing Strategies
Start with a Blog
If you thought Blogging was for technology geeks and people with no day job, you’d better get out of that mindset and jump quickly into reality. It’s 2012. The real estate market has changed and you cannot think like the old veterans that made their money 25 to 30 years ago. If you plan to have any shred of success, starting a blog is one of the first things you should do. WordPress makes it fast and easy to set up a blog on your website. You need no programming or HTML skills. If you can type, you can use WordPress. You should try to write informative blog posts that are designed to promote your listings to qualified buyers and sellers. A frequency of one blog post per week is sufficient.
Build Links to Your Blog
Your blog might become very useful, but if no one can find your blog you are in trouble. Building backlinks is one of the ways to ensure that you leave a larger footprint for your real estate business online. The more eyeballs that you have viewing your blog posts and links will help. Posting a few short articles related to real estate in article directories or on web 2.0 websites will start a chain reaction of good things to come. As you get more qualified people reading your blog, the chances of making a connection for buying and selling increases. Building backlinks at rate of 3 to 4 a week will start driving the type of web traffic to your website that will make you excited.
Answer Questions and Emails Fast
It might sound like a no-brainer, but many people fail big time at this. Even if it’s Saturday, you need to answer questions posted on your blog or emails sent to you. People really appreciate the effort that you put forward on your blog and appreciate it even more when you contact them on your off days. It is easy to forget about your blog when you are not working, but it should always be in the back of your mind. Buyers and sellers are constantly researching online and you never want to miss out on a lead because it’s the weekend.
Building Your Brand Online with Real Estate Marketing
What you do when marketing houses online is you build your brand. Creating authority in real estate is essential for buyers and sellers to trust you. By having a website that is a trusted authority, you draw attention to your business in the right way. There are many Gurus out there that sell packages and books that rehash information that everyone already knows. By putting yourself online in an original way, you can make use of these real estate Internet marketing strategies to explode your online success.