Branding strategies for real estate are the new norm and if you’re not doing it you’re in trouble. If you spend any time around seasoned professionals, they will always put a lot of emphasis on branding. Online growth for real estate can no longer be denied. The first place that buyers search when trying to find properties for sale is the Internet. Recent studies have reported that over 90 percent of buyers click on videos first before reading gobs of text on a website. You can learn 3 branding strategies for real estate agents to help build you up positively online. Getting buyers and others interested in what you do will be a factor in your success.
3 Branding Strategies for Real Estate Agents
1. Social Media Integration
You’re probably thinking this is basic information and everyone knows it. We’ll prove that what we’re telling you is unique. Do you have a social media presence? If you do, is it linked to your blog or website? Most real estate professionals online are likely unlinked. Not only is Google and other search engines requiring more social media interaction, but potential buyers are more apt to buying a property you are selling when they can find you in more than one place online. Getting a Twitter, Facebook, Pinterest and LinkedIn account is the first step. These should be linked to your website so you can share posts and links regularly to build your brand.
2. Networking with Recognized Pros
Selling properties online is all about networking. Who you know and who knows you is important. You can accomplish branding by putting yourself in a position that people can relate with. There are a lot of popular blogs and websites that are related to real estate. Getting yourself in front of as many people as possible will help establish you as a credible source. Doing guest blog posts on respected real estate blogs is a great way to network. Putting your message out to someone else’s audience with a backlink to your website or blog instantly ups your proverbial market value. You could also do a guest newsletter piece that is sent out through a large email list of a respected real estate professional.
3. Create More Online Videos
People easily forget names although most people rarely forget a face. Video is the new signs and banners of the 21st century. The explosion of YouTube, Vimeo and other video websites is certainly undeniable. Few real estate agents have yet to harness the power of marketing with video. You don’t need to be a Hollywood producer to make a video to post to your website or blog. What you do need to do though is make more of them. You can attach a video to your emails, post to social media websites, upload to YouTube and this can get you into Google’s search results. Short and simple 30 second videos do wonders for branding and building your reputation online.
It is not too late to get started or do a little more branding online. You can learn more tips inside of our premium section of this website. You can learn to take your listings from just listings to actual sold properties.
