Forget business cards and signs because those are so 1950. If you are a modern real estate agent, finding a steady source of buyers is much easier and cheaper if you grasp technology. “Go where the buyers are” is what old-fashioned agents will tell you. In this day and time, this translates to finding buyers that are searching for you on the Internet. You might already have a website or blog. That’s great. There are some basic SEO tips for your real estate website that you can apply to kick start your online marketing. Each day people do online searches for available properties right in your area. Can these people find you?
Basic SEO Tips for Your Real Estate Website
1. Find the Best Keywords
People don’t just find your website online 99.8 percent of the time. It is found because certain words or phrases are put onto your pages. The bridge between buyers and sellers happens in search engines. When your pages rank high in search engines, people begin to take your website or blog as an authority for real estate. Where do you find the hottest keywords? You can read this post and learn one of the methods that we use to get high search volume keywords.
2. Put Keywords in Page Titles and Blog Posts
Would you go to a page that was called (homepage 1) for a real estate blog? We wouldn’t either. Most people would clearly click on a link suggested by a search engine with a title like this “The Hottest Real Estate Tips and Properties Online.” What is important about this catchier title is that it includes two of the most highly searched words in real estate. These words are “real estate tips” and “properties” and by putting words like this in your titles you will be a winner in search engines. Always vary what words you use and don’t get stuck using the same 2 or 3 keywords or phrases. Diversify and Google will love you.
3. Add Plenty of Photos and Videos
A shocking statistic with real estate websites and blogs is that video is rarely used. A photo can help out a lot but a video can sell a property fast. Any real estate agent, investor or broker that runs his or her own website likely has a photo gallery. By adding short and interesting videos, you can reach people much faster and improve your sell-through rate. Search engines are indexing videos faster than written content on websites and blogs. Links to videos can be shared much easier and faster thanks to social media. Start adding more photos and videos online and watch what happens to your blog or website.
4. Promote Your Website or Blog
You can’t promote what you don’t have. Start filling up the pages on your site by doing the things taught in these tips. When your blog or website starts to get full, you can start promoting it correctly to search engines. Too many people wait for Google to come to them and they miss out on a lot of sales. You can make Google take a look at your site by promoting it with article directories, your real estate email list, building backlinks using this tool and using social media websites like Twitter of Facebook to send traffic to your site.
You’ve learned some basic tips but you still have a lot to learn. Be sure to check out our free webinar for the most killer ways to explode your online traffic and start getting sales instead of wishing for them. You can be successful selling properties online by using simple SEO tips and strategies that your competition doesn’t know.
