Selling a home takes marketing. Transitioning from offline marketing to Internet marketing does not have to be a challenge. It does not matter if you own a property or just connect buyers with sellers. Spending time and building a rock solid real estate marketing plan will be your foundation and your secret weapon to explode your wealth. There are many great tools that you can add to your marketing arsenal. Assembling these tools will lay the foundation for your real estate future online. Grasping Internet marketing regardless of how long you have been in real estate is one of the best time investments that you can make.
Building a Rock Solid Real Estate Marketing Plan
List Building
Successful real estate marketing takes a successful list. One of the best parts about real estate marketing online is that building a list takes little work. There are many tools, some free, that you can use to build a great list. The power of a list should never be underestimated and every great marketer has one or access to the leads on one. Not just any list will do though. A qualified list will yield you the greatest results. Companies like AWeber, MailChimp, Imnica and Constant Contact are excellent to use. Each has features that allow you to create an opt in contact form that you will use to get qualified leads. You can add any feature that you want to your contact form and these tools allow you to send email blasts to your list fast.
Social Media
If you are still using Craigslist to market houses, you might be behind the times as a real estate professional. The world has changed and social media is the new revolution. If you aren’t on social media websites, you cannot build your reputation and brand online. These social websites offer you many of prospects that you can target to promote listings. Sites like Facebook, Digg, Twitter, Pinterest and others make great tools to help you build your list. When you sign up for these social media websites, be sure that you use your company name to create your username. This will help with search engine optimization and help make you an authority. Pinterest is the newest sensation and one way how to market houses like a pro. You need social media. It’s not just for teenagers and stay-at-home moms.
Website or Blog
If you have a website, is anyone visiting it to help make it popular? For most agents and real estate investors, a simple website is a way to soft market their business. Relying on a smartphone and craigslist was so 2010. People love communication and what better way to drive social media prospects to your company than with a blog. Daily blog posts are best and you can list a lot of houses quickly. Blogs also provide a personal touch and allow prospects to trust you. People comment, good and bad, that’s just the nature of having a web 2.0 website. Sites like WordPress and Joomla give you the free blog software you need to get started.
These tips are just the beginning of building a rock solid real estate marketing plan as an agent or investor. For in-depth training, you can grab our real estate marketing training where we teach you all of our own secrets to help you master real estate marketing online. There are two types of real estate agents. Those that are successful and those that want to become successful. Do you know which one you are? You now have the information and power to do something about it.
