Facebook is constantly changing the way that social interaction is made. Being a real estate agent, broker or investor is great when you work offline. Transferring your online success to the social media world does not have to be a challenge. Facebook has unveiled a new feature aimed at business pages. Facebook realizes the value of a business page and is helping business page owners to promote a page for a very small cost. This is all accomplished with Facebook promoted posts. Any Facebook account holder can make use of this to promote select content that meets the quality guidelines.
Facebook Promoted Posts for Real Estate
The new promoted posts feature from Facebook can make a great companion to your real estate listings. You have probably followed the formula of using your social media presence to build traffic to your blog or website. That’s great. Now you can target your traffic to existing and new friends that you get on your Facebook page. The way that promoted posts works is that you hand select a post that is not older than three days. You pay a small fee for Facebook to create a small advertisement. That’s it.
Not only can your Facebook friends see your targeted posts, so can all of the friends that they have on their page. It’s like promoting to an endless source of buyers. The current costs are less than $20 for 2400 guaranteed impressions of your promoted post. This gives you a chance to promote selected properties right from your Facebook page.
Going Viral with Facebook Promoted Posts
When you can control what posts that you want people to view more often, you have a good chance of each post going viral. Inside of the Facebook admin area, you will find stats that track the success of your promoted posts. The stats give you exact numbers on the success of your posts campaign. You will know how many people saw your post, how many commented on it and how many people reposted it. This is excellent for real estate because having tons of potential buyers looking at your ads can result in more sales. You can now target your social media marketing efforts using promoted posts.
You can sort your indented audience for each promoted post. Say you wholesale properties and want to target people on your friends list within 100 miles of your zip code. You can do that easily. This will tighten your advertisements to a smaller group and you will know that the right people are watching your posts. The possibilities are endless using targeted posts for real estate.
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