You can build a blog but will people come. That is the question that should keep you up at night. Marketing houses and properties online has a strict formula to follow and you might not see any results. Part of what builds your blog and your online brand is repeat visitors. People talk. People share. People do a lot when they are excited about what you have to offer. Are you blog visitors getting that reaction from your blog? There are plenty of marketing tools that you can use to get the visitor traffic your blog needs and get people to visit your real estate blog more than once. You will be surprised how easy it is to get people to come back. They just need a reason.
How to Get Repeat Blog Visitors
Publish Great Content
People appreciate more than addresses, listing prices and how many bathrooms that a home has in it. Many real estate agents and investors that flip homes make the mistake of over informing about one topic. Who are the people visiting your blog? If you do not know what they want, you cannot expect them to come back. Many people are interested in news about buying property. Some great blog posts about how the industry is doing as a whole in your area could help. Articles about how to get started in real estate as a buyer are important too. Not everyone has the last name of Trump and is a real estate expert. Keep the content at the highest level possible and people always return.
Promote Your Blog
This sounds like an obvious move, but most people have no idea what the best places are to drop a link to your website. There are large real estate blog networks like Bigger Pockets and Zillow that allow you to post articles with backlinks to your blog. This could be a great way to find buyers, but there are other ways that you can use that are better. The How to Market Houses team always stays ahead of the game and we have super secret methods that you can use for promotion. Go to this website and put links to your blog on hundreds of real estate websites. You will have thousands of people coming to your blog and hopefully you can retain a few hundred of them.
Guest Blog Posts
Do you know an expert? Does an expert know you? A guest blog post is an easy way to get more attention to your own blog by writing a post that is published on someone else’s prominent blog. You can reach out to mentors, gurus or others that have popular real estate blogs. Creating a quality blog post that does very little selling is what you are trying to accomplish. A guest blog post is a lot like speaking for someone else. You are in their community and preaching to their choir. Every word, every sentence and the content as a whole must be great. If you do your job correctly, your guest blog posting career could take off as well as the number of repeat visitors that your blog will get.