You could be thinking that you already have a domain name. You might even be thinking how easy it is to click and buy a name. What you are thinking has nothing to do with buying a real estate domain name. Just like actual property, real estate domain names are growing in popularity. Some names have sold for hefty sums. It is quite possible to make more from selling a domain name than an actual property. Learning how to buy real estate domain names correctly will help you. There is more to a name than what your company is called. Selecting a name that will help grow your online presence and expand your listings is the key.
How to Buy Real Estate Domain Names
Believe it or not there is an art to a name. Your proverbial company “XYZ Real Estate.com” might be good for branding, but it probably has little value to property searches online. Understanding how buyers search for properties is one of the hidden secrets to domain name selection. Buyers use Google, Yahoo, Bing and other search engines to get to your website or blog. The keywords that they use are often location specific. You can choose a name that points to your website or listing that has actual search value in it.
Example:
According to this free keyword tool from Google, the phrase “San Francisco Real Estate” receives a combined total of 17,500 searches in a one month period. If you were an agent or broker in this area, you could purchase a variation of this search phrase to capitalize on the potential traffic. There are many top level domain name extensions that you can find apart from .com. Others include .org, .net and .co.
Your selected domain could be something like “CheapestSanFranciscoRealEstate.com.” This could benefit you in search results. The important thing to remember when buying domain names is that real people will be searching for you online. Using phrases and keywords that they actually use to find properties will help you reap the rewards of possible traffic to your website.
Real Estate Domain Names to Avoid Buying
It can be tempting to use a property address in your name but don’t do it. Search engines rarely rank names with numbers. This means that “1234WhiteBirdLane.com” sounds great to you and not so great to search engines. Another thing to avoid is the use of hyphens. Just because a name is not available does not mean hyphens are necessary. Rarely will you ever see a domain name ranked in search engines that is full of hyphens. Names like “this-is-my-real-estate-name.com” should always be avoided.
Names with extensions like .info, .us, .biz, .me and others might be cheap to purchase but are known to have zero search value. The sweeping updates that Google performs every month or two has played a big part in wiping out these names from search results. Getting creative with your keywords and selecting one of the top level domain name extensions offers the best results. To get more great tips, you should consider becoming a premium member of this website. It’s guaranteed to be the best money you’ve ever spent.
