Building a website is part fun and part evil. There are many things that can go right and go wrong. Getting your website up and running is a glorious feeling. Witnessing loads of new traffic coming in is hard to beat. One problem that you will always run into is finding out what your results are doing for you. Sure you could sell a property every now and then but what about next month. You can learn how to find out how you rank across the Internet. This will help you measure the reach that you have. You can then make adjustments. Your strategies on the Internet will likely change quite often. So how are you really doing online? Let’s help you find out.
How to Find Out How You Rank Across the Internet
You might have a budget to spend on your website each month. If you are like most real estate agents, your budget is probably close to zero. Getting started selling properties online does not have to take a lot of money. There are only so many freebie ads you can place to drum up some traffic. It’s time to start learning how to measure your results if any.
You can use free tools like the ones described below. These are really helpful. Catching a dead marketing campaign before it gets out of hand is easy with these tools. It is the little things that can creep up and kill your success. Now you’ll know how to measure it.
This totally free tool does two cool things. The first thing is that you can measure your organic search data across the Internet. What is organic search data? That’s the web user traffic that comes to your website from search engines. Organic traffic does not cost you any money. The majority of the traffic that will boost your home sales online will be organic.
The second cool thing this tool does is measure your PPC ratios. You can lose a lot of money by paying for ads that are not performing. Pay-per-click marketing works wonders when you can trace your success. Using this tool will inform you just how you stack up for your keywords. It also tells you how you rank in the eyes of search engines. This data can help save your blog or website if it is failing.
Your social media presence could be on fire or cold as ice. Just like Search Grader for your blog or website, Wildfire tracks your success but on social media websites. If a competitor is doing better than you, you can find out instantly through a simple search. Tracking how your posts are doing, who is following you and what gets talked about regarding your pages is great information to know. The Wildfire Monitor is a great asset to your social media management program.
Start ranking your website, blog and social media presence as a real estate professional. You will be glad that you have the data to analyze just how well you’re doing online. Check out our free webinar available right here at this link to give you more free real estate marketing tips.