So you’ve built a lead capturing website. Great! You now have leads piling in and you might have setup an autoresponder to do a quick reply. You’ve spent some of your time doing Internet marketing and getting people to give you their information. What do you do now? You market to your list correctly. There is a right way and a wrong way to do email marketing and learning how to market to your email list the right way is key. Each of the leads that you have captured are as good as gold and you should take extreme care when sending out messages to your captured mailing list.
Marketing for real estate is no different than any other type of marketing. You must have a purpose when you send out email messages or people will disregard your message as spam. There is a fine line between communication and spam. Crossing it will get you a lot of deletions from your email mailing list and you’ll lose a potential buyer or seller. You can begin sending out some targeted email messages by following these tested rules. There is a reason that these rules are put into this certain order and going out of sequence will be a disaster. Complete each one before you move on to the next one.
1. Create Irresistible Email Subject Lines
Would you open an email letter with a subject like “This is for you?” People rarely do. When someone opts into your email list, they do so to receive intelligent conversation and information from you. People need to have the urge to read email messages and yours will be no different. You can be personable but not generic. Subject lines like: “You Won’t Believe How Awesome this Property is” or “Save $30,000 by Reading This” are a lot more attractive than “Hello Friend.”
2. Follow Up After Your Initial Autoresponder is Sent
Many people stop after the autoresponder message is sent and truly believe their work is done. The real work is just beginning. People appreciate good information in your emails and not something that they already know. Providing value to your information is a sure way to keep subscribers and grow your profits. Sending out an email telling each subscriber what he or she will receive from you on a regular basis is critical. When people know what you will give to them, they will almost always read your email because it is valuable. Create value and get results. It’s that simple.
3. Always Use a Strong Call to Action
Your main goal of an email list is to get sales. You also need to drive subscribers to your website so that they can complete a sale. Regardless of a property listing or photo attached to your email, subscribers usually need to be told what to do after reading your email. This is accomplished with a call to action. Click here for more, call me at this number or download my podcast give people direction. You will be surprised how many people on your email list will wait for you to give them an action to take. Give out directions and you will get more responses for what you ask.
Using these tips to market to your email list will help you achieve your real estate marketing goals. There are two types of real estate agents and investors. Those that market and achieve success those that do not. Your email list is priceless. Use it wisely and it will help increase your net worth. Further Internet marketing training is available in our Premium section.