Stages are a part of life. There are stages in everything that you do. Every decision that you make is a series of stages. Not to be out done real estate is stages too. You are probably familiar with the success or failure of your website or blog by now. You know you need to increase traffic but how. Knowing the 3 types of real estate blog visitors will help you put your plan of attack in action. Selling houses online is more than just posting pictures and writing descriptions. Knowing the people that visit your website or blog will help you target who is buying and who is lurking for information.
The 3 Types of Real Estate Blog Visitors
1. The Lurker
There are some people that never buy anything. These are probably the same people that complain about what they buy to get a refund. They are everywhere and knowing how to spot them will help you. The lurking stage is the first stage of people that you will come into contact with on your blog or website. You might even have a nice list full of lurkers on your social media pages too that never respond to your posts. The lurkers are not who you are targeting with your real estate. What you want is interaction from serious people on your list, on your website and on your social media pages. Don’t waste time on lurkers. It costs you money.
2. The Comparison Shopper
People love to check prices. People love to compare what you can do for them. They like to ask questions about what you are selling. This group is a cross between a lurker and a buyer. They might buy or they might not. Your website listings, blog posts and social media posts will usually be targeted to comparison shoppers. Getting a great deal is the single most important goal for a comparison shopper. These are the largest demographic of web users that search in search engines everyday. Turning a comparison shopper into a buyer is easy when you know what competitors are doing. The social media monitoring tools that are available will help you determine what it is that comparison shoppers want to get from you. Then you can sell a property.
3. The Buyer
A buyer needs you just as much as you need him or her. They have a problem and you have the chance to provide the solution. The properties that you list on your blog or website are very important to buyers. What you talk about, what you write about and what you surround your content with online is what buyers search for online. It is this demographic that you connect with that will help you sell more houses. They are not hard to find once you weed out the lurkers or convert the comparison shopper. Knowing how to separate each person that visits your website or blog helps a lot. You can focus your time, talents and energy marketing real estate to those ready to buy it right now.
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